Edwards Finally Decides: It’s Obama ~ Post No. 051408-4

May 14, 2008
Democratic presidential front-runner Barack Obama will pick the endorsement of former presidential hopeful John Edwards at a rally tonight in Grand Rapids, Mich.
The endorsement is a coup for Obama, whose lead in both pledged delegates and superdelegates been building in recent days despite Hillary Rodham Clinton ’s overwhelming win Tuesday in the West [...]

The Single Greatest Marketing Tool ~ Post No. 051408-3

Any entrepreneur can run a snazzy advertising campaign, if he or she is willing to pay for it. The trick is to get that kind of exposure without breaking the bank.
Such is the allure of “public relations”–the discipline of shedding a benevolent light on a person, company or cause, mainly by tapping the news media. [...]

Five Do-It-Yourself PR Tactics ~ Post No. 051408-2

Know Your Audience
  Before you reach out to potential customers, figure out how they get their information on the kind of products and services you sell. One way to keep research costs in check: Ask a local university, trade group or Chamber of Commerce to tack on a few key questions to one of their surveys. [...]

How to Build Your Brand ~ Post. No. 051408-1

by Steve McKee
“To create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product, service and customers”
Human beings are social creatures. We need interaction with one another. It’s the way we’re made. When we meet someone new, we tend either to be drawn to them or to be [...]